INTRO TO DIGITAL ADVERTISING & MARKETING
What is it?
- Term used to describe advertising and marketing strategies that include online, screen, new media or mobile technology.
What do you think this includes?
Useful Steps
1. DEVELOP OR KNOW THE PERSONA FOR YOUR COMPANY
- A personality for business
- Based on the target audience
- Based on the brand that the company wants to perceive
- All content (visual/written) should reflect that persona
Useful Steps
PERSONA
Useful Steps
PERSONA
Useful Steps
2. ADVERTISING MEDIUMS
- Use as many different mediums as possible that your target audience would deem valuable
- Use primary (website), supplemental(blog) and social content(social media sites)
Useful Steps
MEDIUMS
Useful Steps
3. WEB AND MOBILE
- Make sure the website and mobile site are easy to use for customers
- Design for credibility and audience
- If targeting a global audience, make sure content can be easily translated
Useful Steps
WEB AND MOBILE
The front page of the internet
HOW CAN YOU TELL IF YOU'RE TRENDING?