Event Promotion
- Concerts
- Festivals
- Grand Openings
- Sporting
- Parties
- Conferences
- Charity
- Fundraising
- Gallery/Artist Openings
- Premieres
- Ceremonies
- Corporate
- Social
- Tradeshow
Event Types
Postcards/Direct Mail
Posters
Newspaper/Magazine Ads
Environmental
How to promote your event
Audio/Visual
TV Commercial
Radio Commercial
Podcast Commercial
Digital
Website
Social media
Banner Ads
Blog
Influencers
Word of mouth
Blog
Social Media
Facebook Ads
Google Ads
Sponsorship
Media Sponsorship: Asking local stations, websites and newspapers to "plug" your event in exchange for you to promote them on announcements, booklets and other forms of collateral.
Corporate Sponsorship: Corporations pay to sponsor and promote the event in exchange for you to promote them on announcements, booklets and other forms of collateral.
Influencers
Who can help spread the word?
Who can be an event ambassador?
What channels can I use to get the word out?
9.3% increase in revenues
Did it work?
7% increase in comparable store sales
23% uptick in digital sales
Timing is Everything
What should you include?
How much time do I need?
What's the right way to promote an event?
Budget &
Audience
Budget
- Clients always want the lowest cost possible
- Print & airtime tends to cost more where digital tends to cost less
- Balance of what will work for your audience
Audience
- Most important step is to determine who your audience is
- Client may already know but if not, you may have to do some research
- Audience will help determine where and how you should promote an event
- Creating audience personas can help you keep you (and your client) on track
