TarGET AUDIENCE

  • The media product we created was a film opening for a teen film . This meant that our main target audience was teenagers.
  • However, we learnt that there are many different sub-genres for teen films. 
  • For example -  comedy, romantic, drama, horror, sci-fi, musicals, action etc.
  • Also, teen films have specified age certificates. 
  • They varied from PG, 12, 15, 18 etc.  

WIDER AUDIENCE

  • However, adults sometimes watch teen films just as much as teens do. This is because:
  1. It is a way for them to reminisce on the teen they once were.
  2. It allows them to fantasize on how they wish they were as a teen.
  3. It keeps them 'urban' and up to date with youth culture. 

  • Girls have been statistically proven to watch teen movies more than boys do. Therefore most teen films are more likely to appeal to there female clientele. 

OUR SUB-GENRE

  • Our teen film sub-genre was mainly horror. As teens ourselves, we know  a lot of teenagers like the build up and gloominess of teen films, this was our focus. 
  • Horror films are often described as 'harmless entertainment.' Nowadays their are a lot of sub-genres that are linked to specific genders.
  • For example - romantic films are often linked to females and action often linked to males.
  • We appealed to teens who like thrill. 
  • The most common people who watch teen horror movies are teens who are socially awkward and groups of teens at parties (sleepovers). 

SUB-GENRE

  • To attract our target audience,  we stuck to the main conventions of a teen horror film. 
  • For example - a lot of  horror films are in black & white, they have gloomy or even heavy music, and have a lot of slow motions moments. 
  • To add the teen part to the horror film. We used the common characters and settings.
  • For example - popular or peppy girl and outcast.
  • We used all of these elements to strongly convey an opening of a teen horror film. 

OUR KIND OF AUDIENCE



OUR KIND OF AUDIENCe

  • The Facebook profile was of a 16 year old girl, Ella Black.
  • She watches a lot of sci-fi, horror films with friends at sleepovers. But also watches a lot of 'Family Guy' and 'American Dad' late at night. (As most teenagers are known to stay up late.)
  • She reads one of the most common teen books 'Harry Potter.'
  • Also enjoys social networking and conveys the common likes of a typical teenager.
  • Ella is the typical type of teenager we are targeting. 
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