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By Sheriden Salmons.

A main image can be used for direct address, as the photographer is aiming to achieve an engagement with the audience of the magazine. Normally the main image and the text relate.

Colour schemes can go either way; the colours can either go with the colours on the front of the magazine however they could follow a different scheme completely to reflect the own content that is being talked about.


By-lines are used so that the audience can see who has written the text, taken the images


Drop Capital is important as it introduces the start of the article. Also the very first paragraph has a Drop Capital, as the introducing letter.


Double page spreads have captions on who has taken the images and who has written the article that has been produced.
The Headline is used to make the double page spread article stand out so that the target audience will read the the article.
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