Social media

and Web 2.0

Insights on how to exchange ideas in virtual
communities and networks.

Web 2.0 Brief

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Web 2.0 refers to websites that emphasize

user-generated content, ease of use, participatory

culture and interoperability for end users.

Web 2.0 Concepts

Authoring (ability to create and update)
Tags (categorization)
Signals (RSS)

Classification

We can divide the apps into groups by it's definition

Collaborative projects

Where people can work together using the same tool.

Content communities

Where a community of specific domain can meet and share experiences.

Social Networking

Where people can socialize and exchange knowledge and news.

potential Usage

Raising Awareness
Social Marketing
Communication
Relationship development

What is most Popular Networks?

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Popular Networks

Meetup - Meetups, and Conferences
Facebook / LinkedIn
Academia.edu
Open Street Map - The Free Wiki World Map
Quora / Ask.fm - The best answer to any question
Twitter / Tumblr
Pinterest / Flickr
Instagram / 500px

linkedin.com

openstreetmap.org

quora.com

social behaviors

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Positive Effects

• Conversation • Money exchange • Avoiding boredom

• Expand Businesses • Making friends • Meeting new people

• Seeking job offers. • Info. exchange • Info. Release

Negative Effects(1)

• Psychological disorders • Antisocial behaviors

• Mania • Aggressive tendencies.

• Can be Distractive • Effect on health

• Radiation • Eye Problems

• Addiction • Desire to Compare (looks, destinations,)

How to be connected?

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Read it first

RSS

Instead of visiting all the Journals and Websites to read the new content, you can subscribe by your email, mobile app, or desktop software to read the news and content when it's published.

Flipboard Feedly.com

How to Publish your ideas?

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Blogs

A blog (a truncation of the expression web log)

Types of Blogs

Personal blogs
Microblogging
Organizational blogs
Or by genre/media type

vlog (for videos) - linklog - photoblog

Share your knowledge

Free publishing tools

WordPress "create a free website in seconds"

Blogger "free weblog publishing tool from Google"

Management Tips

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OTT Messaging(1)

"Over-the-top" messaging provides an authentic experience
Studies have shown that brands that engage with customers via messaging during the sales process can see conversion rates increase up to 100 percent.
62 percent of Millennials are more loyal to brands that engage via SMS/ OTT messaging

Authentic content

- Many social networks have added a live streaming feature (Facebook, Instagram, Twitter)

- Keep your followers engaged by bringing an event they otherwise might not be able to attend directly to their screens

- Host demo/Q&A sessions via live streaming and Twitter chats

Schedule your posts

At the end of the day...

Know your audience
Be consistent
Use scheduler tools to help you manage various social networks (HootSuite, CoSchedule, Sprout Social)

Schedule your posts

Advance Strategies

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Foundational Strategies

Use images, gifs, videos, and emojis to increase engagement
#hashtags
Use infographics to convey your message
Schedule your posts at the best times
Share more often (platform-specific!!)
Use social media analytics

Multimedia increases engagement

Images, gifs, videos, and emojis all increase engagement on posts
Tweets with images get 18% more click-throughs than those without. 
Tweets with animated GIFs get 167% more click-throughs than tweets with images. 
Facebook users alone watch 100 million hours of video every day - that's 57,142,857 movies!
Make sure you add captions to your videos, both for accessibility and to capitalize on timeline auto-play
82% of Twitter users watch video on the platform

#Hashtags

Tweets with hashtags have double the engagement rate
Gain followers with a genuine interest in your content
Get information - find relevant conversation, network
Keep them concise, unique, and conversational
Use hashtag finding tools to increase your reach - Hashtagify demo, Ritetag demo

The power of Info-graphics

Did you know? Info-graphics are the highest shared content type
They use the power of visually appealing content to trick the brain into reading more about a topic
Studies show that we understand content better when it’s paired with pictures
Narrow and tall info-graphics have the best engagement rate

Social Media Analytics

Great social media marketing is not just trial and error
Quantify your reach and engagement with tools that analyze likes, unlikes, shares, comments, clickthroughs, and more
Great starting point: Facebook Analytics, Twitter Analytics
Countless other third-party analytics tools (including Watson Analytics for Social Media!)

Tools

Checking Tool

Tools to check and review your grammar in a text, or if you forget to cite a quote:

And you can always know about each app alternative from www.alternativeto.net

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An example of a text grammar review by Grammarly

Gamification

and Quiz

A test of knowledge, especially a brief, informal

test given to students.

Qzzr.co

Daily Medical info

quiz & Questionnaire

Qzzr.co

Data collection remotely ..

Survey Monkey Google Forms

How to make an Infographic

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Sketch Your Idea

Use pen and paper

“The best infographics are ones where you grasp the

essence in 10 seconds, and could spend 30 minutes

being delighted by the cleverness of the detail”

- Avinash Kaushik

Gather Your Data

Infographic is collection of real data and numbers

Some data source

Google.com/trends
Google.com/publicdata

Find Your Inspiration

Plan to make an Infographic

What are you trying to do?
Establish an information source?
Get more followers on social networks?
Earn mentions in blogs?

Topic > Story > Objective

Infographics Social Preview

250x500 PX

"250 pixels high and 500 pixels wide" is

the best image size for preview.

1200x1200 PX

Optimizes the images without changing

their look or visual quality

Smushit.com

Build Your Infographic

Get a designer

or use

Venngage.com
Visme.co
Infogr.am
Piktochart.com

Share Your Infographic

Make partnerships with some blogger

And share your work here:

Visual.ly

Infographic love

Infographics Archive

Data Collection

And analysis tools

Data Collection Tools as a replacement for paper forms with support of geo-locations, images, audio clips, video clips and barcodes, as well as numerical and textual answers.