HOW TO PITCH (WELL).
@alexcovic
BACKGROUND
- Programme director @startakademija
- EIR @ICT Hub
- Mentor @ eleven, LauncHub, Founders Institute
- Organised a bunch of pitching events
- Pitched a few times
@alexcovic
BACKGROUND
- Seen hundreds
- Made dozens
- Most suck (including my own)
- Same mistakes keep popping up
@alexcovic
SO WHAT A PITCH IS (NOT)?
@alexcovic
Basics
- 3-5 minutes
- Tells a story
- Gets you noticed
- Answers questions
- Gets you an investment?
@alexcovic
The Elements.
- A great one liner (Unique Value Proposition. What, who, how - X for Y).
- Know your audience!
- Not about the deck, about the conversation (10-15 slides max).
- Validation beats demos.
- Expect sharing! (So it is about the deck after all).
@alexcovic
SUGGESTED STRUCTURE.
10-15 slides, remember?
@alexcovic
10-15 Slides
- The Big Idea
- Why you?
- The problem
- The solution
- Market, Traction, Validation, Competition, Biz Model.
- The future, big vision?
- The ask.
@alexcovic
The BIG Idea.
Unique Value Proposition.
What problem?
For Who(m)?
How?
@alexcovic
The Problem.
@alexcovic
Why You?
Remember Risk/Reward?What makes YOU the team to solve this (You better know the answer!)
@alexcovic
Market Validation
@alexcovic
The Solution.
@alexcovic
Market Size (Reward)
@alexcovic
Have MVP? Show it.
@alexcovic
The Biz Model
@alexcovic
G2M (more market!)
@alexcovic
Competition
@alexcovic
Competition
@alexcovic
(a)Traction
@alexcovic
The Future.
Lines, not Dots.
Where will you be in 12-24 months?
@alexcovic
The Ask.
You want something, right?
@alexcovic
Common Mistakes.
- To many words.
- Not enough answers.
- Not enough numbers (market is king).
- Not enough practice.
- Not enough homework.
- Body language.
- Eye contact.
- Voice.
@alexcovic
TAKEAWAYS
@alexcovic
RISK vs REWARD
@alexcovic
TEAM
TRACTION
MARKET TRŽIŠTE
@alexcovic
PRACTICE & LEARN
- Record yourself
- Practice with your mom
- Slideshare: 500Startups, YCombinator
- Go to events (startit.rs)