f-Commerce

f-commerce...?

The Evolution

Purpose

Customer Acquisition

Purpose

Customer Loyalty

Types of f-Commerce

On Facebook F Stores

Types of f-Commerce

Off-Facebook

Dink Design Jewellery

"Hurry up and get going! As I read somewhere recently, you may not like Facebook or Twitter or social media, but your customers do. That's where they are so you need to be there too!"

-Fiona, Founder

Lyle & Scott

"It has been a bit of a damp squib to be honest. We’re pleased we didn’t pay anything for it. If it wasn’t for the fact that it’s basically our mobile site, and therefore easy to update and maintain, we wouldn’t be that interested. We have got a few sales through it, but not enough to justify any further investment."

Will Dymott, Head of E-commerce