Targeting braze sendouts to a customer segment

(and also refi sprint outputs)

SEPA direct debit chargebacks retry automation added

Reduced losses

Added support for sending milestones notifications from braze

Improved app retention

New feature in admin to allow Anyfin to request missing transfer information directly from Lender

Optimised Ops' time

Add support for new action in Braze messages. Introduces bottomSheet instead of deeplinks

How does braze know who to send these milestones to 🤔

It's possible to get a list of customer IDs from Bigquery, and include only those customers in a sendout 🎉✉️

This requires us to manually adjust the filter everytime 🥵

There must be a better way 😤

Based on my naive understanding, it's a tool that helps us stream data from one source to another

You can also model the data in an intermediate step if you need to "transform" it ⚙️

At the moment, we use it to send data from BigQuery to Braze

and facebook (but ask Joel more about it) 😜

Models: Essentially your regular BigQuery query

Syncs: Use elements from your models to add to a user in Braze

"Demo"

Very simply, you _might_ need it 🤷🏻‍♂️

Our DE is empty 🫙

This knowledge might open up doors to more creative and meaningful sendouts 🚀

For access 🔑: Reach out to someone from marketing and Anooj

For working 🧑🏻‍💻: Shubham knows a little bit 🤏🏽 and can help you get in touch with people who know more