Learnings from the

  ⚡Electric Guitar🎸

revolution

Les Paul and Mary Ford

1941
Les Paul

presents a concept of "Semi hollow guitar" to Gibson

Spoiler: they are not interested

Enter Leo Fender

1950: Fender releases the Telecaster

1954: Fender releases the Stratocaster

What did make Fender so successful?

Gibson Mahogany body with carved maple top

Fender Alder body

Lesson learned

• Listen to your customers needs but ...
• ... experiment and get feedback
• Challenge assumptions
• Save time and money in what matter less but
• ... focus on what matter most
• Think about User Experience

Thank you!