Textual analysis 6, band website

How does the website represent the band?

• The website represents the band as being quirky and indie, this can be inferred by the way they are all dressed. For example, some of them are wearing denim jackets and skinny black trousers, which suggests they are a little bit different and like to dress in a certain way which makes them stand out.
• The band comes across as being optimistic as the band name is 'peace' with a their well known peace sign to accompany this, therefore they give off a modern hippy vibe. The website is very vibrant as it is yellow and their new album is called 'happy people', which suggests their songs make you feel good about yourself. However, this is juxtaposed because at the top of the page, there is a short video of the band which shows the grunge side of them as the lighting is gloomy and washed out, which can show there is two sides to the band; the optimistic side and the indie side.

Useful information on the website

When you click on this tag, it takes viewers to the part of the website where you can purchase different forms of their album. For example you can purchase a vinyl copy, a standard copy, or the deluxe version.

The newsletter tag takes the viewer to a different page, where you can sign up to be notified when tickets for their tours go on sale. This is a direct way of getting a ticket first.

The 'shows' tag makes it easy for the viewer to find out when the band is next on tour. However, at the minute, there are currently no tours taking place so people cannot book tickets.

The 'merch' tag takes you directly to where you can buy custom made t-shirts, hoodies, hats, and badges. This promotes the band, but can make fans feel apart of the scene if they can buy peace t-shirts.

The social media tags promote fans to follow them, therefore gaining more fame and fans can have an insight into the everyday lives of the members of peace.

How does the website make use of multi media convergence?

• The website uses a mixed of cross media convergence to get fans and audiences to visit her personal website for her music. On the website itself there is symbols for links to other social media platforms at the top right corner; there is a Facebook, Twitter, Google+, Instagram, YouTube, Apple and Spotify.

• Also this allows a ‘bridge’ in between the website and social media platforms that allows the fans to be able to get access to them both easier without finding them the hard way round.

•  Furthermore the website uses modern technology to make sure that Peace has the ability to reach all of their fans over the internet as they are  allowing their images and music being shared across all social media platforms.