Analize and optimize your Web
But first...
2015: Facebook
2017: Prezi
Alejandro Sáiz
Business development
Carlos Marchena
Product development
Contact: gplchain@pm.me
DESIGN THINKING
mindset
process
Mindset
Approaching every problem in a human-centric way
Process
Design Thinking 101
WEB SITE
User Experience
Communication
- Design
- Speed
- Brand Awareness
- Increase sales
CHECK LIST?
User Experience: Design
10 Usability Heuristics for User Interface Design
Users often perceive aesthetically pleasing design as design that’s more usable.
Aesthetic-usability effect
User Experience: Design
The time it takes to make a decision increases with the number and complexity of choices.
Hick’s Law
User Experience: Design
The average person can only keep 7 (plus or minus 2) items in their working memory.
Miller's Law
User Experience: Design
User Experience: Speed
User Experience: Speed
Communication
Communication
Main benefits of storytelling
- Emotion
- Belief
- Attention
- Memorability
Communication
Storytelling, by Apple
"1984"
"Think Different"
"Get a Mac"
"Dear Apple"
Communication
Make your potential client the HERO!
Communication
Make your potential client the HERO!
Workshop
- Go to testmysite.thinkwithgoogle.com and get your report
- Write down a problem definition
- Write down a solution statement
- Imagine you can take a picture of your hero
- Compose a poster
Text
RULES!!!
Max 5 words per sentence!
No logo, no branding
15 minutes for composing poster
3 minutes for voting
http://bit.ly/imaguruemprende
Neuromarketing
VUI
VUI