Micro Data
How adding Micro data to HTML tags can optimize your site for search engine spiders
Why use Micro Data?
-
PROBLEM:
- Search engines lack the ability to fully understand the content/context of the data embedded in your web page
- THE DREAM:
- If only there was a way to enable the web crawlers/spiders used by search engines to better understand your content and display it in a useful, relevant way...
Micro Data
By adding additional tags to your HTML, content can be contextually indexed by web crawlers
What is Micro Data?
- Micro Data are a set of tags introduced in HTML5 that allow you to do this
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http://schema.org/docs/full.html
- Here at Schema.org is a fully defined hierarchy of tags that can be added to your HTML5 file structure to provide contextual identification of elements for crawlers to lock on to
Graphical Example of Hierarchy
Simple Code Example
Using the more semantic version as depicted by this puppy using "itemscope", "itemtype", and "itemprop" tags, web crawlers will identify that this is a puppy named bruiser, whereas the kitten does not care for search engine optimization and will likely end up at the bottom of Google's results.
Micro Data: The Future Of Web Indexing
Simple & Effective
