- Tends to have a large eye catching picture that draws in the attention of the target audience.
- The picture on the front cover is conventionally related to the album (either the artist or the songs).
- The artists' name and album title is found on the front cover.
- Barcode
- Artist/album name
- Tracklist
- Album artwork
- Record label
- Extra information
- The inside of the DigiPak is used more for information and extra bits to do with the artist/song/album.
- You can also find more artwork to do with the disc on the inside of the pack.
- Extra information provided within the packaging would include song lyrics, artist information and personal messages
- They usually have a gatefold like a book.
- They can fold many different ways and can have different amount of panels.
- The cardboard/paper folds around the plastic case which secures the disc in place.
- The front and back panels are the main ‘promoters’ of the CD and are very much used to draw in the customers.
- The theme of the inside packaging normally is more subtle compared to the outside packaging.
- a recurring theme (including a consistent colour scheme)
- artist and album name
- eye-catching front cover
- production details
- record label logo
- album artwork details