Branding our promotional Package
We need to make sure that the promotional packages all link together in different ways. An example of this is the USP of the artist being involved in the Digipak, Magazine Advert and in the Music video. This can be implanted into the Base tracks, the narrative or the props that we use in the Music video. With the USP being the scarf and the check shirt, We can link it all together by putting it in the music video narrative and then for the digipak and magazine advert, We can change The images however the USP can still be promenant.
We need to make sure that the promotional packages all link together in different ways. An example of this is the USP of the artist being involved in the Digipak, Magazine Advert and in the Music video. This can be implanted into the Base tracks, the narrative or the props that we use in the Music video. With the USP being the scarf and the check shirt, We can link it all together by putting it in the music video narrative and then for the digipak and magazine advert, We can change The images however the USP can still be promenant.
You will normally find that artists will have the same font on all of their promotional packages so it is distinguishable that it is theirs and all of them link. All of the text will either follow a pattern with a few small changes on all of them to make the different promotional packages different in their own unique way. I would keep the text consistent with colour and size and where they will be placed in the ancillaries.
Location is Key as much as the text stays the same as well. having noticeable locations in all of the promotional packages will help the audience know that it has something to do with the artist. And if the location is featured in the music video it can tie all of the promotional packages together