We can target our audience in many different ways. For example, We can look at at a general audience by looking up with the genres demographics and use those and manipulate our production to make it look more appealing towards our targeted audience .
We will take into consideration of people that like pop music and what we would like. One thing that we are going to target it making the music video cheesy and funny which people can find light in. We want our intended audience to be happy with the Narrative of the music video.
For the costumes, we want to have our artist in casual but smart dress in both the base tracks and the narrative. This indicates to the audience that our artist is well organised and he can look after himself and make sure that he is presentable. When comparing it to Michael Bubles intended audience, You will mostly see Michael Buble in a suit due to that being his USP (To dress smartly.)
For the ancillaries, I would like it to be serious yet fun at the same time. It would be good to incorporate different themes and use it with certain demographics of what people get up to. For example, Sketches. They also can be associated with being related to romance with drawings or sketches.