THE KING'S THEATRE
by Steven Smith
2024 | UX Design HND
The Brief
Design Challenge
The Kings Theatre in Edinburgh is in need of its own brand identity for the modern age – something that is recognisable and works across digital channels, including an App or website.
Mandatories
- New logo in colour and black and white.
- A mission statement of the brand values.
- A set of guidelines for colour, type and tone of voice.
- Visual examples of the brand, integrated into a variety of touchpoints
History
The King's Theatre is one of UK’s most luxuriant theatre venues and was built in 1905 by Edinburgh builder, William Stewart Cruikshank with the millionaire philanthropist Andrew Carnegie laying the foundation stone on 18 August 1906.
Theatre Images
Theatre Images
Theatre Images
What do people think about...
The King’s Theatre?
Survey
What do people think about the King’s Theatre?
"The pantomime is all I know about The King's Theatre."
"An architectural gem and a cornerstone in the cultural life of the city."
"It's not too expensive and is a great time with family and friends."
Survey
How often do people go?
"Sometimes during the summer, always at Christmas time."
"Winter time with the kids every year."
"I never go, I don't know what I would go see."
Survey
What can be improved?
"Have more classical performance acts."
"A better bar for faster service!"
"Needs to advertise more musical acts."
Competitors
Value Chart
Brand Research
Mood Board
Typeface & Colour Palette
Logo Concepts
THANK YOU
Tools Used
by Steven Smith