2009
Duracell
Nippo
Age
Nil
Most Popular
2400 searches / month
24 Searches
27 - 32 M
Brand recall
elements
Process
Setting up brand elements
Creating a
compelling
content
Increasing the reach of the content
Selecting an ideal celebrity
Measuring the impact
Setting up brand elements
MAXIMUM THREE
Brand name > Logo > URL
Unified communication across channels
Creating a compelling content
Viral Video
Poster
SM Posts
Audio
Short Teasers
Content
Blog
PR
Magazine
Selecting an ideal celebrity
Celebrity brand match
Credibility
Transfer of meaning
Increasing the reach
Right channel distribution
Timing
Content Marketing
SEO
SMO
Influences
Measuring the impact
Using analytical tools
Analysing the A/B Result
Why Vijay?
Other Critical Factors
Timing
Stand out
Not over exposed
Attractiveness
National reach
Why Vijay & Dravid?
Strong national reach
Have positive image in the society
Long term commitment and consistency
Reputation & trustworthy
Celebrity trait brand attribute match
Website
Software
Online Marketing
Mobile Application
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