tea

transformation

Online journey

Power of Chai

Across

5

Nations

Total 

Searches

Other Searches:

Make Tea

AUSTRALIA

USA

UK

JAPAN

INDIA

41,15,447

25K / Month

Discovery commerce

Indian tea searches

3.5 Lakh

Desi

search trend on

 

Online tea 

5, 950

Tea benefits

45,670

Make Tea

24,430

CHAI

Competition

8,120 Lakh

Discovery commerce

Competition

6,150 Lakhs

   Bounce rate  

44%

Unique visitors

Number of visits

Time on site  

2:07

Total number of new leads/form submissions 

4

84%

monthly average

828

To establish an impactful brand presence online and to reach multiple segments through different product lines.

Fresh

Goal

Search

engine

Future : Knowledge graph

Most Relevance + Credible result

jobs in a jist

Define Your Buyer Persona and find what they search for.

Upton

Imperial
In pursuit of

Tea box

Strong

Contenders

for

Top

sp  t

Insight from contenders

People buy what they see (Products has been focused intensively)

They focus on content generation and virality of content

Focuses more on News jacking and database building

Priority is given on two way communication and community building.

Call to action in contrast colors are clicked 66% higher

Other critical Insights

Headlines scanned

within 3s

Sub headline is the reason for Action.

Supporting image (As most people are visual)

Content focuses on Benefit

Importance given on    resourcefulness and  credibility boosters

Well proven Product based website 

Strategy

Conversion optimisation

Content strategy is the key.

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Let us get back to the roots...

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