Parry Yatra
Online Journey
Online Journey Guiding Principles
People choose online booking because it is convenient, easy & flexible.
Online booking is only one part of people's larger travel process.
People build their travel plans over time.
People value service that is respectful, effective & personable.
Stages
Research & Planning
Shopping
Booking
Post Booking, Pre travel
Travel
Post Travel
Red Bus
IN A GIST
30,000 +
Outlets
users
2 Crore +
Routes
4500 +
1200
Bus operators
8
call centres
16K
daily users
12 Mn
tickets a year
Strategy
Step 1: Fix the leaky website
Strategy
Step 2:
Strategy
Step 3:
Consumer Acceptance Cycle
Ball Park Estimates
High Conversion
website
Cost
67,000
Time
22 Days
Testing
Usability & Multivariate
High Conversion
Cost
64,000(web)
94k /month (marketing)
Time
Strong Point
Segment based report
website
+
INTENSE SEO PACK
High Conversion
Cost
1.70 lacs
Time
35 Days
Location
South India
website
+