- What is our core belief?
- What is our happily ever after?
- Are we pretending to be someone who we are not?
- This movie creates a story.
- It is relatable.
- Not one word is spoken.
- No prices, locations, USPs.
- One strong story.
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Used an "Influencer": Bruno Aveillan
- People are emotionally invested.
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They reveal a problem (pain point).