The art of selling online
http://slides.com/taesup/ecommerce/live
This presentation is catered toward the non-technical user.
This means people that have no prior knowledge of setting up or modifying a website though code.
But you have a product that you want to put online.
Choosing an online platform is just as important as deciding where you set up a retail store.
The eCommerce space is vast and the options are very diverse.
This presentation will help you navigate to the right platform.
Costs, Audience, Support, Ease of use, etc.
This is what most individuals try first, because it's cheap. If you can do the work yourself, why hire someone else?
This is what most individuals try first, because it's cheap. If you can do the work yourself, why hire someone else?
If this person chose the cheapest options available, they would be paying around $20 a year and $50 a year afterward.
This is pretty good!
The user didn't even need to hit the command line.
A cloud platform like SquareSpace would cost $7 a month.
But what did this really buy this user?
How do you handle payment?
What about shipping?
Is the software safe?
Is the software they installed up to date?
How often do they need to update it?
What happens if the website breaks?
What happens if the website is attacked?
What if they wanted to change how the page looks?
Who do they call for support?
Granted, there are plugins that handle some of these questions, but are you trying to sell a product, or run a server?
Now that $10 a month doesn't seem too bad.
How many products do you have to sell each month to cover $10 a month?
You might need one anyway.
But we cost a lot.
Self-Hosted
Cloud Based
The simple answer is:
How do you want to represent your business?
Does your product makes sense on Amazon? Ebay? Etsy?
Or does it make more sense to have your own website?
Are you selling a physical object or a service?
Does your business have an "image"?
Everything from A to Z
Sell almost anything
Products are often based on reviews.
Products often sold in small quantities
Massive audience but can often be overlooked
Mega Mall
Sell almost anything
But still viewed as the junkyard sales site
Products are sometimes second hand
Products often sold in small quantities
Massive audience but can often be overlooked
Junkyard
Sell products related to arts and crafts
Strict rules on what can be sold (must by handmade)
Products often sold in small quantities
Massive audience
Farmer's Market
Sell anything
Beautiful UI
Template Based Editing
Products can be sold in any quantity
No built in audience
Apple Stores
Sell anything
Developer friendly
Products can be sold in any quantity
No built in audience
POS integrations
Retail Corporations