Adsata

 

Team Day 2021:
Looking back and Way Forward

Team Day Schedule

9:15-9:35 Project Overview

​9:35-9:45 Status Quo

9:45-10:15 Discussion Round I

10:30-11:00 Way Forward

11:00-12:00 Discussion Round II

12:00-13:00 Lunch
13:00-16:00 Spikeball and more @Peißnitz

15 MIN BREAK

Project Overview

Project Adsata

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Real-time Webcam Eyetracking

Eyetracking for the web

(Re)Introducing Adsata

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Real-time Webcam Eyetracking

Explore visual interaction (with the web?)

what adsata is

What users do with adsata

Project Timeline

01.08.2019

31.07.2020

01.08.2019

31.03.2021

31.03.2022

01.08.2019

Original IB-DC Proposal - Adsata.Biometric

Extension

IB-DC WEECS.ML

xlabs

Dev. in-house solution

Going Commercial

Goals from Team Day 2020

Project Progress

We are innovating

​- Emerging innovative tech often comes from small startups

Innovator's Dilemma (Clayton Christiansen), Crossing the Chasm (Geoffrey Moore) present data-backed arguments

- We are sustaining innovation, not disrupting it

- Innovation process is time consuming, expensive, and with high chances of failure

- The process:

Search

Build

Scale

Expand

Sustain

Next Step: Market Adoption

f
(
t
)
1
f
(
t
)
=
p
+
q
F
(
t
)

Bass Diffusion Model

  • Bass Diffusion Model, accurately predicts the shape of adoption curves.

  • The simple math is: innovative value of a product combined with how fast you can drive an installed user base, the faster the adoption.

  • For further insight into markets, I encourage you to read Crossing the Chasm.

p = coefficient of innovation

q = coefficient of imitation

F(t) =installed base fraction

f(t) = rate of change of the installed base fraction

But wait...

I don't get it, we don't have any users why do we talk about this
Right Daniel, the idea today is to emphasise market adaption. It is important to remind everyone what our mission is

Status Quo

MLB-Stakeholder Research

Marketing & Sales

What else?

Presenting Adsata v.0.3
(in development)

Discussion Round I

Adsata: Going into 2022

Mission: Process Automation

🖥

🧑🏾‍💻

📉

2. Creating Eyetracking studies

🕵🏻‍♂️

3. Inviting participants and collect data
4. Visualisations and metrics

👩🏻‍🔬

1. Formulate a hypothesis
5. Understand  the results
Unautomated

(need people to know how to frame hypothesis and understand eyetracking data)
Automated

(Adsata does this for you)

2022: Hard Goals

Software

Finish v0.3

Add warc support

Add eyetracking and WARC interaction metrics

Improve UX

Improve current website

Create documentation system for users

Finetuning & performance

API product with classifyJS

Demographics

Marketing & Sales

Onboard pilot users

Create "use cases"

Create regular marketing material

Collect actionable usage data and create reports

Implement a marketing funnel

Create noise on relevant platforms

R&D

Explore Next-gazer

Compare webgazer data in a session with one vs. many calibrations

Metrics (AOI, Fixation, & WARC)

WARCS (Replay,vis,metrics +Integration into current system)

I don't know Taimur
It'll be ok Daniel, let's try

Work Process (moving forward)

  • Miro for User stories based on goals defined above for 2022
  • Github for backlog of tasks from User Stories
  • Trello for sprint planning from backlog
  • No individual decisions

Planning Poker: Estimating Deadlines

Office Space and COVID

401

402

For meetings

Discussion Round II

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