Adsata
Team Day 2021:
Looking back and Way Forward
Team Day Schedule
9:15-9:35 Project Overview
9:35-9:45 Status Quo
9:45-10:15 Discussion Round I
10:30-11:00 Way Forward
11:00-12:00 Discussion Round II
12:00-13:00 Lunch
13:00-16:00 Spikeball and more @Peißnitz
15 MIN BREAK
Project Overview
Project Adsata
Real-time Webcam Eyetracking
Eyetracking for the web
(Re)Introducing Adsata
Real-time Webcam Eyetracking
Explore visual interaction (with the web?)
what adsata is
What users do with adsata
Project Timeline
01.08.2019
31.07.2020
01.08.2019
31.03.2021
31.03.2022
01.08.2019
Original IB-DC Proposal - Adsata.Biometric
Extension
IB-DC WEECS.ML
xlabs
Dev. in-house solution
Going Commercial
Goals from Team Day 2020
Project Progress
We are innovating
- Emerging innovative tech often comes from small startups
Innovator's Dilemma (Clayton Christiansen), Crossing the Chasm (Geoffrey Moore) present data-backed arguments
- We are sustaining innovation, not disrupting it
- Innovation process is time consuming, expensive, and with high chances of failure
- The process:
Search
Build
Scale
Expand
Sustain
Next Step: Market Adoption
Bass Diffusion Model
-
Bass Diffusion Model, accurately predicts the shape of adoption curves.
-
The simple math is: innovative value of a product combined with how fast you can drive an installed user base, the faster the adoption.
-
For further insight into markets, I encourage you to read Crossing the Chasm.
p = coefficient of innovation
q = coefficient of imitation
F(t) =installed base fraction
f(t) = rate of change of the installed base fraction
But wait...
I don't get it, we don't have any users why do we talk about this
Right Daniel, the idea today is to emphasise market adaption. It is important to remind everyone what our mission is
Status Quo
MLB-Stakeholder Research
Marketing & Sales
What else?
Presenting Adsata v.0.3
(in development)
Discussion Round I
Adsata: Going into 2022
Mission: Process Automation
🖥
🧑🏾💻
📉
2. Creating Eyetracking studies
🕵🏻♂️
3. Inviting participants and collect data
4. Visualisations and metrics
👩🏻🔬
1. Formulate a hypothesis
5. Understand the results
Unautomated
(need people to know how to frame hypothesis and understand eyetracking data)
Automated
(Adsata does this for you)
2022: Hard Goals
Software |
|---|
Finish v0.3 |
Add warc support |
Add eyetracking and WARC interaction metrics |
Improve UX |
Improve current website |
Create documentation system for users |
Finetuning & performance |
API product with classifyJS |
Demographics |
Marketing & Sales |
|---|
Onboard pilot users |
Create "use cases" |
Create regular marketing material |
Collect actionable usage data and create reports |
Implement a marketing funnel |
Create noise on relevant platforms |
R&D |
|---|
Explore Next-gazer |
Compare webgazer data in a session with one vs. many calibrations |
Metrics (AOI, Fixation, & WARC) |
WARCS (Replay,vis,metrics +Integration into current system) |
I don't know Taimur
It'll be ok Daniel, let's try
Work Process (moving forward)
- Miro for User stories based on goals defined above for 2022
- Github for backlog of tasks from User Stories
- Trello for sprint planning from backlog
- No individual decisions
Planning Poker: Estimating Deadlines
Office Space and COVID
401
402
For meetings
Discussion Round II