Discover How To Secure More Customers By Becoming A Trusted Local Authority Online
What makes you a trusted local authority in your market online?
Trust Signals
- High Rankings
- Great Reviews & Testimonials
- Google +
- Yelp
- Industry relevant review sites
- Social Activity
- Quality Website
- Citing Connections To Authorities Or Awards
Examples
Metro 67 Apartments - Facebook
LinkedIn Testimonial
Google + Business Page
Why is generating positive reviews one of the most beneficial ways to help secure sales online?
...While 86 percent said buying decisions were influenced by negative online reviews.
According to a study by Dimensional Research of over 1000 customers, 90% of them said buying decisions are influenced by positive online reviews...
It creates "social proof" to ease the buying decision.
In “Reviews, Reputation, and Revenue: The Case of Yelp.com,” a Harvard student's research study revealed “a one-star increase in Yelp rating leads to a 5-9 percent increase in revenue" for independent restaurants.
So, how do you start generating positive reviews?
Bonus: ...While helping prevent negative reviews from ever showing up online.
1. Create a list of 25 past customers you think have had a positive experience with you.
2. Create an email to each customer (ideally use an autoresponder) using the upcoming example message...
3. Send the message & wait for feedback!
Pro Tip: This is great for a customer satisfaction campaign.
When should you send it?
- Send it right after they purchase.
- Whenever you send out a general communication to your whole customer base, include a shortened version of the review request in the bottom of the email.
- Create a “Customer Feedback” campaign, where you send the email out to all residents once a week for 4 weeks with the same message as a reminder to try to collect responses.
So, take this information and begin taking over your market.
...And if you want help through the process or want a quicker and automated way to generate reviews or more customers online, call me at 901-830-7688.
Shane Perkins
TakeOverSEO.com
Shane@TakeOverSEO.com