Marketing and Product

2021 Q1

Marketing

State of Software Dev. Survey (550)
6 Blog posts published (25K+ words)
1 New DLC (1on1 meeting guide)
Podcast guests until the end of May
Video content on Youtube

What happened

SEO Audit
New website v1
Mock conference
Webiny partnership

Fun facts

The value of our traffic in Q1 was 21k+ USD
 84k+ USD Anually

Visitors

Subscribers

Qualified Leads

Result:66K
Target:42.3K
Result:716
Target:465
Result: 10
Target:22

Key Metrics

Next Steps

Clutch Sponsorship
More CTAs to CS
Publish the State of Software Dev. Report
New Clutch Reviews
More DLCs
Retargeting
Website v1.1 (bug fixes)
Branding boost

Help

Clutch rewies
AWS partnership

Podcast

Listeners

2021 Q1: 17.6K
2020 Q4: 12K
vs.

Meetupfeed

Visitors

Target:10K by July
2021 Q1: 5K
2020 Q4: 0.6K
vs.

Product

SpaceRentr

Customer Interviews

In-depth research

Validated problems

UI revamp in progress

Defined V1s scope

Mini sales test by Mate

What happened

Website is live

Faster iterations

Customer interviews took longer than expected

Lessons, red flags

Need a dedicated, permanent team for the development

Finished UI design by April

Internal product development playbook

App launch by July?

Next Steps

Development starts in May?

Rewrite the app from scratch

Onward to glory!

Made with Slides.com