Marketing and Product
2021 Q1
Marketing
State of Software Dev. Survey (550)
6 Blog posts published (25K+ words)
1 New DLC (1on1 meeting guide)
Podcast guests until the end of May
Video content on Youtube
What happened
SEO Audit
New website v1
Mock conference
Webiny partnership
Fun facts
The value of our traffic in Q1 was 21k+ USD
84k+ USD Anually
Visitors
Subscribers
Qualified Leads
Result:66K
Target:42.3K
Result:716
Target:465
Result: 10
Target:22
Key Metrics
Next Steps
Clutch Sponsorship
More CTAs to CS
Publish the State of Software Dev. Report
New Clutch Reviews
More DLCs
Retargeting
Website v1.1 (bug fixes)
Branding boost
Help
Clutch rewies
AWS partnership
Podcast
Listeners
2021 Q1: 17.6K
2020 Q4: 12K
vs.
Meetupfeed
Visitors
Target:10K by July
2021 Q1: 5K
2020 Q4: 0.6K
vs.
Product
SpaceRentr
Customer Interviews
In-depth research
Validated problems
UI revamp in progress
Defined V1s scope
Mini sales test by Mate
What happened
Website is live
Faster iterations
Customer interviews took longer than expected
Lessons, red flags
Need a dedicated, permanent team for the development
Finished UI design by April
Internal product development playbook
App launch by July?
Next Steps
Development starts in May?
Rewrite the app from scratch