Group #64

Decision Criteria

  1. Profitable over a long term
  2. Maintain current value proposition
  3. New market(s) are developed
  4. Effectively manage all stakeholders

Recommendation








Skyspider


  • Articulating boom
  • Outriggers add stability
  • Indoor usage
  • Versatility


internal analysis

  • Global leader in scissor lifts
    • Scissors make up 13.5% of AWP market
  • Very successful selling to equipment rental companies

Competitive Analysis

  • Very few established competitors
    • Only one large North American manufacturer
  • Threat of new entrants in industry is low



Consumer analysis

  • General construction companies
    • Reliability, durability are important
    • New fleets will be needed around 2017
  • Skyspider can reach niches
    • Film industry requires flexibility

Why JOINT VENTURE?



Dinolift

  • Motto of "Easy to use, incredibly safe"
  • ISO Certification of 14001
  • Focus on Spider Lifts
  • Dissimilar product lines
  • Heavy distribution across Europe
  • New Managing Director

Implementation plan

  1. Short Term
  2. Medium Term
  3. Ongoing



Short term

  • Structure of  Joint Venture Agreement

  • What does that mean for R&D?

Medium term

  • Educational Skyspider videos
  • Website / Mobile App redesign

 

Medium term

  • Targeting 2017 Launch
  • Competition based pricing strategy
  • Skyspider selling price of $149,999

ongoing

  • Trade Shows
  • Magazine Ads: Filmmaker & Equipment World
  • Personal Selling


Title

Expectations

  1. Return on capital: 20.23%
  2. Overall project value: $1.3M  to $9.9M
  3. Break-even: 4,381 units, reached in 2022

Contingency

  • Produce Skyspider in-house
  • Other viable players for joint-venture
      • MultiTel Pagliero
      • Palazzani




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