Light rail transit


Group 7: Paiam, Robin, Carol, Damien, Wayne

Recommendation


  1. Communications
  2. Tailor your style according to specific audience

Internal Analysis

Strengths
  1. Frequent, reliable, convenient mode of transportation
  2. Create jobs
  3. Promotes sustainability
    4.

Weaknesses
  1. Financial capital required
  2. Many alternative forms of transportation

External Analysis

  1. Many stakeholders and External Factors
  2. Predictable Behaviour
    3.


 

Region of Waterloo statisti cs

  1. 6.9% Unemployment Rate
  2. 1.44% Increase in Population (last year)
  3. Estimated 539,383 by May 2031
  4. 1000+ Tech companies and 700+ Startups

Initial Population

Growth Rate

Number of Years

Calculation

Final Population

423,000

1.44%

17

423,000(1.144)17

539,383

Implementation

  1. Governments
  2. Taxes & Frontage
  3. Opposition Groups
  4. Technology & Startup Sectors
  5. Region of Waterloo Residents

Governments

  1. Provincials 
    1. ION in-line with provincial policy
      1. Includes intensification and sustainability
  2. Regional
    1. Ensure efficient decision making processes and internal communications
  3. Municipal 
      1. Bylaws to facilitate construction and operations
      2. Further assess Cambridge

Taxes & frontage

    1. All residents and businesses that face a property tax increase due to LRT
    2. Most significant located within 500-800m of LRT line
    3. Coordinate with MPAC
    4. Ensure tax increases are no surprise
    5. Communicate material changes to frontage
      1. Permanent & Temporary

Opposition groups

  1. Inexplicitly address concerns via website
  2. Avoid direct responses and explicitly naming group
    1. Helps avoid negative media attention


Technology & startup sectors

  1. Growing sectors, large growth sector
  2. Assess infrastrucal needs of sectors
  3. 2-Way, All-day GTA - Waterloo train service
    1. Utilize construction to develop infrastructure
  4. Leverage media relations to promote business in the Region of Waterloo

Region of Waterloo residents

  1. Communicate community benefits of LRT
  2. Continued use of Central Transit Corridor
  3. Videos, Social Media, community events
    1. Facebook, Twitter, LinkedIn, BBM
  4. Public reports, transparency in development
  5. Community Feedback, collaborative planning


IMPLEMENTATION

  1. High-power Stakeholders
  2. Collaborative Effort between KW & Cambridge and Transparency

Questions?
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