How do the elements of your production work together to create a sense of branding?
BRANDING
Branding is a marketing strategy that includes creating distinctive and unique names and trade marks for any market or media product, to differentiate a product from the other products, and to promote the product by getting consumers' attention and interest.
For the promotion of our band "Falling FAST" and their music album "Love & Desire", I have produced a music album promotional package (which includes, a Music video, a Website, and a Digipak).
I researched about branding, Pop Rock music genre and it's codes and conventions, Star image of Pop Rock artists, institutions etc. before designing the promotional package according to the music genre codes and conventions.
Digipak
Website
Music video
DIGIPAK
CROSS MEDIA CONVERGENCE
MUSIC VIDEO
WEBSITE
These 3 media products work together to promote another media product (music album)-creating technological convergence.
All these media products are liked with each other, and are used to cross-promote each other. These products have similar themes, color palettes, house style, genre codes and conventions, the mood and tone, fonts, and Images are used create a sense of Branding-an identification. Audience are going to be able to relate the products in such a way that would be unique to this Album only and band only.
IMAGES
Colour Palette
HOUSE STYLE
Band LOGO
House style grants an entire element that crates a recognizable brand for the audiences. The audiences are able to connect to the product or identify it with the help of a particular aspect of the product (in my cases it is a Logo). I have use light green and white colour for my band logo.
MOOD AND TONE
The mood of the Music video is romantic, emotional and lovely with a little bit of depression tone Mise en scene was created to highlight the mood and tone of the music video.
There is use of dark warm lights, red and gold tones, romantic props such as flowers etc. Band performance is done in warm studio lights, in a music studio, with a professional band performance mise-en-scene.
