Track title: Worth it
Artist/Band: Fifth Harmony ft Kid Ink
Music Album: Reflection
Released: March 2, 2015
Length: 3:44
Genre: Electropop, Trap
Producer: Stargate, Ori Kaplan
Music video director: Cameron Duddy
Record label: Epic, Syco
Song writers: Priscilla Renea, Mikkel S.Eriksen, Tor Erik Hermansen, Ori Kaplan.
Format: CD single, Digital download
Country: U.S.A
Music video type: Performance based
Certification: 3X Platinum (RIAA)
Performers (Fifth Harmony)
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Ideology: The main ideology of this music video is feminism and girl power.
Themes, components, and concepts: Girl power, Bold girls, Attractive women, Performing arts, Seducing the men, Youth, Beauty, Glamour, Fashion, Dance, Romance, Objectifying women, Voyeurism, feminism.
Target Audience: Youngsters who belong to middle, upper middle and upper class of the urban areas. Young men who like to watch the exhibition of the female bodies. Girls who believe in being sexy, stylish, bold, and seductive/attractive. People who are interested in performing arts (dance), set designing, and fashion. Feminists, working women, and women who want to be/are more dominant and successful than men.
Representation: Middle, upper middle, and upper class. Young, bold, attractive, and seductive girls who are into fashion, men, and performing arts. Working women, and women who are succesful.
Performance
Lip syncing
Dance
Theories applied to the music video
Freud's visual pleasure theory
Intra diegetic gaze
Extra diegetic gaze
Spectator's gaze
Male gaze
Andrew Goodwin's Theory
Genre Characteristics
This is an electropop song, so the music video contains the characteristics of the pop music videos-objectifying female, glamour, performance based, fancy glittery dresses, hot female bodies etc.
Emphasis on looking
This music video revolves around the theory of "emphasis on looking", and I have already discussed it in the previous slides (in the " Visual pleasure theory"). All of the 5 girls make a lot of extra diegetic gazes in this music video.
When there is fast music, there are fast camera movements with fast dance. When there is slow music, there a slow camera movements with lip syncing, extra and intra diegetic gazes, and no dancing.
"Relationship between music and visulas"
There are intertextual references from other popular female pop stars' music videos, performances, and star image (like beyonce, Rihanna, Nicki Minaj, Shakira etc).
"Intertextual References"
Styling inspire by Beyonce
Andrew Goodwin and John Stewart
Look and style inspired by Rihanna
Byonce like dance
Commercial Exhibitionist
Girl's revealing their bodies to get the viewers' attention-star image/image of the band includes voyeurism and bold acts and revealing clothes.
Michael shore's theory
This video is all about the "male fantasies"-objectifying women.
Laura Mulvey's theory
Text
Objectifying women
Females seen as the objects to please/seduce the men.
Codes and Conventions/Mese-en-scene
Symbolic codes
Colour schemes: Dark, light, shiny, and glittery colours.
Dress code: Urban revealing clothes for young ladies-like cropped tops, deep necks, short skirts, fitted dresses and suits etc.
Setting: Wild, fun, playful, disco, golf club, dance club, dark places as the working places.
Expressions: Amused, excited, desperate (of men). Playful, seductive, mysterious, proud, arrogant (of girls).
Technical codes
Lights: Indoor warm lights, indoor disco lights, low key lights.
Camera Shots
Following are the examples of the type of shots that are used too much in this music video.
Locked down shot
Full shot/zoom in
Long shot/zoom out
Close up
Dolly shot
Extreme close up
High angle medium close
Mid shot
Horizontal full shot
Music video components/plot
The video features and represents the ladies in business-esque attire. The video takes place in an office building, they are seen as CEOs and bosses, dancing in front of a stock market ticker. This music features and shows many feminist attributes, as it shows women working and being successful in a male-dominated society/world. The music video shows "women in power", and gives rise to the idea of "feminism being sexy and attractive" and "glass ceiling". Kid Ink is also featured in the video with the other attractive women (not the fifth harmony girls) near him as he raps.