LANGUAGE
Words for waste
Rubbish
Scrap
Trash
Dross
Junk
Spoil
Offal
Rubble
Debris
Swill
Ruin
Destroy
Dwindle
Garbage
Discard
Valuable
or
Valueless?
Valuable
or
Valueless?
Rubbish
Scrap
Trash
Dross
Junk
Spoil
Offal
Rubble
Debris
Swill
Ruin
Destroy
Dwindle
Garbage
Discard
What language do we use for 'waste'?
Source
Resource
Nature based
Natural Capital
Regenerate
Commodity
Source
Resource
Nature based
Natural Capital
Regenerate
Commodity
Garbage Dump
Landfill
or
Garbage Dump
Landfill
or
Metaphors we live by -George Lakoff & Mark Johnson
*[my addition]
"...vocabulary as war, e.g. attack a position, indefensible, strategy, new line of attack, win, gain ground, etc., form a systematic way of talking" [and thinking*]
Business language drives collective behaviour.
Change your language
MINDSET
Buyer
Supplier
Regenerator
Question your
mental model.
Move from a wasteful mindset to a
regenerative mindset
OPERATIONAL
MODEL
Structure
System
Processes
Structure
System
Processes
System
Value
Planet
Society
Organisation
Depreciation and write-off
Year 1
Year 2
Year 3
Year 4
£0.00
Change our operating models to give materials & sources an intrinsic natural value
ORGANISATIONAL
MODEL
Experience waste
See it
Planet
Society
Organisation
Feel it
Smell it
Hear it
Experience it
Talk about it
Think
about it
See it
Planet
Society
Organisation
Feel it
Smell it
Hear it
Experience it
Talk about it
Think
about it
Experience waste
A story of an
electric meter
Feel it
See it
Talk about it
Experience it
Collaborate to reduce it
OWNERSHIP
MODEL
Seek alignment of waste principles with all of the business owners, employees, and stakeholders
No one person or team 'owns' waste - it's everyone's responsibility
CULTURE
&
BEHAVIOURS
Purposeful
Waste
Reduction
Principles
Values
Behaviours
Principles
Values
Behaviours
Purposeful
Waste
Reduction
Rethink your relationship to the natural world and its life giving sources
The end, or is it?
