Anything is possible.
Blah meh blah
joel@Writeon.io
PROBLEM
One writer. Many platforms. Many mediums.
2
No writer's standard
Purchase Together.
arry@emotiv.io
SOLUTION
Collaborative Payments
3
Share Payments.
Invite Others.
arry@emotiv.io
SOLUTION
Universal Integration
4
{ Payment Options }
{ Marketplaces }
Universal Integration
arry@emotiv.io
TRACTION
Customer Growth & Transaction Volume
5
arry@emotiv.io
POSITIONING
Payments + eCommerce = Parse
6
Collaborative Payments
Universal Integration
Marketplace Plugins
eCommerce
Payment Processing
arry@emotiv.io
OPPORTUNITY
7
Addressable Market
Collaborative Consumption
FinTech
P2P
Sources: MIT Sloan, 2013 | Forrester; 2016
B2B eCommerce
Marketplaces
arry@emotiv.io
USE CASES
8
Marketplaces
{ Gifting }
{ Group Payments }
arry@emotiv.io
BUSINESS MODEL
9
SaaS, not eCommerce
Monthly recurring payments
+ transaction fees
Share of Revenue
We don't touch
the products
$29 - $499/mo.
As high as 50%
w/retailers & brands
arry@emotiv.io
TEAM
10
Joel Serino
VP Product & Growth
Arry Yu
CEO
Tyler Goelz
UX Engineer
Arianna O'Dell
Community
Valentine Gunko
Platform Engineer
Melissa Glidden
Community
Connection beyond the transaction.
Contact Arry Yu
arry@emotiv.io
Parsehq
arry@emotiv.io
Appendix
A0
You're entering the... "Danger Zone"
arry@emotiv.io
Core Values
A1
Always choose joy
Be committed to transparency
Have a focus on self improvement
Be a " no ego" doer
Listen first, then listen more
Get it done and move on
Make time to refresh & reflect
Live smarter, not harder
Go wide, then decide
Do the right thing
arry@emotiv.io
Advisors
A2
Jonathan Sposato
Advisor & Investor
Barbary Brunner
Advisor & Investor
Rob Adams
Advisor & Investor
Hoon Kong
Engineering Advisor
Gina Cuff
Ecommerce Advisor
Business strategy and partnerships.
Experience as CMO and VP Marketing.
2 Successful startup exits, both sold to Google.
Startup leadership & mentorship with
experience with startup investor due diligence.
Front end engineering (Angular, Javascript Expert)
Consumer digital marketing lead for Amazon, L’Oreal, Expedia for
20+ years
arry@emotiv.io
Investors
A3
Raising Now
Raised To Date
Convertible Note
$4M Cap, 20% discount, 6% interest, MFN, 18 month maturation
6 Angel investors + 9Mile Labs = $295,000
Convertible Equity (500 Startups KissA)
$5M Cap, 15% discount, 5% interest, MFN, 18 month maturation
6 Angel investors to date + 500 Startups = $250,000
arry@emotiv.io
Fund Raising
A4
Convertible Equity ( 500 Startups KissA)
$5M Cap, 15% discount, 5% interest, MFN, 18 month maturation
6 Angel investors to date + 500 Startups = $250,000
Committed/Soft
$150,000
*Looking For A Lead
Business validation (B2B)
August 2014 - January 2015
Consumer validation + iteration
Innovation, IP, + patents
Growth testing
Build team
arry@emotiv.io
Use of Funds
A5
Go-TO-Market
Channel partnership acquisition
Improve data instrumentation
Increase headcount
Increase transaction volume
(Raised $545,000)
(Raising $750,000)
9Mile Labs & 500 Startups: accepted and completed
Engaged Users
Campaigns
Financials
Business validation
Consumer validation (GiftStarter)
arry@emotiv.io
Important Metrics
A6
Group averages
Lead / Syndicate / Giver
Contributors / Supporters
Recipients / Benefactors
arry@emotiv.io
De-Risking
A7
Business
Validation
Customer
Validation
GiftStarter
Product
Market Fit
Company
Maturation
27+ businesses signed on + requirements gathering
Tested MVP with product widget
Acquisition strategies/processes
Backed by 9Mile Labs (B2B)
Requirements on the experience side
Acquisition strategies/processes
Backed by 500 Startups (B2C)
Destination for consumers gaining revenue & traction
Experience is automated and self sustaining
Ingests the payment experience platform and will continue to innovate and test here
Multiple iterations of the product tested from various angles with growth achieved with each product update
Acquisition strategies/processes
Business Model with efficient unit of economics
People LOVE the payment experience: “so easy”, “ so fast”, “magical”
Company values + processes
Strong team including angel investors and advisors
Strong relationships w/ advisors, investors, employees, partners, and vendors
Two (2) utility non-provisional patents filed
Registered trademark (GiftStarter®)
arry@emotiv.io
IP & Pending Patents
A8
Shopping user mental model
Virtual representations
Dynamic products
User preferences
Fulfillment of product(s)
arry@emotiv.io
CEO: Arry Yu
A9
Systems thinking
Builder: last business grew to over $4M in 20 months (45%+ margins)
Grow teams of 2 to 60 people
"Hustler": B2B sales experience
Strong creative + IT solutions background