CRO
Conversion Rate Optimization
User Testing
- Ask a friend!
- Fiverr.com
- Heatmaps
Metrics!
Expectations...
Average conversion rate
less than 1%
More visibility
I usually see between 0.25% and 0.5% conversion for a paid service or product.
So for every 1000 visitors you have you may get 2.5 that convert.
Incremental Improvement
Research
Track experiments closely
Know your metrics
To see a change you have to be looking in the right place.
Develop Solutions
Monitor Results
REPEAT!
Research your metrics!
Develop solutions!
Monitor the results!
Learn more!
- Moz.com (Best one)
- mixpanel.com/blog
- blog.kissmetrics.com
- blog.crazyegg.com
- acquisio.com
- searchengineland.com
- alexa.com
- support.google.com/adwords