Introduction
5 credits
Lectures: 36 hours or 3 hours per week
Self-study: 100 hours or 8 hours per week
Total studytime: 136,00 hours
Week 1 | 10/02/2025 | Introduction + Stories Of Ghent |
Week 2 | 17/02/2025 | Empathize: Visual Intelligence (theory) |
Week 3 | 26/02/2025 or 27/02/2025 | Empathize: Visual Intelligence (practical) |
Week 4 | 03/03/2025 | Storytelling: Design Is Storytelling |
Week 5 | 10/02/2025 | Storytelling: Telling A Story |
Week 6 | 17/03/2025 | Define: Storybrand & Conceptualize a story |
Week 7 | 24/03/2025 | Define: Conceptualize a Story (atelier/feedback) |
Week 8 | 31/03/2025 | Define: Conceptualize a Story (presentations) |
08/04/2025 | No Lesson |
15/04/2025 | No Lesson | |
21/04/2025 | No Lesson | |
Week 9 | 28/04/2025 | Ideate: Brand Storytelling |
05/05/2025 | No Lesson | |
Week 10 | 12/05/2025 | Storytelling: Telling A Story (preperations) |
Week 11 | 19/05/2025 | Storytelling: Telling A Story (event) |
26/05/2025 | No Lesson |
Introduction
04/04 | Assignment 1: Three minute podcast | 25% |
07/03 | Assignment 2: Telling A Story (transcript) | 10% |
28/03 | Assignment 3: City Intervention Document | 25% |
30/03 | Assignment 3: City Intervention Presentation | |
30/05 | Assignment 4: Personal Brand | 30% |
19/05 | Assignment 5: Telling A Story | 10% |
The learning activities can be organised both on campus and online.
You are required to prepare thoroughly for the lessons and coaching sessions. You are expected to study the theory and prepare the exercises independently.
The educational and evaluation organisation will be as indicated on the digital learning environment Canvas, unless measures have to be taken, in which case other forms of education and evaluation will be used.
More information on Sick leave and absence
Introduction
Don't forget to read the full exercise briefing.
With 4 students each group, roam the city & find 5 stories:
Find a house of music, and find 1 story/experience that happened there.
Find a symbolic object or detail on a building or on the street. What does it mean?
Find a bridge over water. If the water could talk, what would it tell you?
Find a food place named after a person. What's the story of that person?
Find something that is a typical 'Ghent' product or brand. What's the story behind this brand?