Mobile vs Web

App

• User Device
  • Hard to control
  • Hard to update
  • Might fail unexpectedly
• Offline Capable
  • Use anywhere
  • Need to handle network handover
  • Need to hand offline/online sync
  • Need to fix Storage Failure

Web

• Our Server
  • Fully Controlled
  • 1 Click Deployment
  • Fully monitored
• Network Dependent
  • Use only when the network is available

App

• Used frequently
  • High Expectation
  • One small issue could be pain

Web

• Used occasionally
  • Lower Expectation
  • Better Endurance

AppStore

ASO

• Title & Description
• Rating
• Download

CPA / Attribution

• Mobile App Store
• Web App Store
• Remote Install
• From another App
  • AppStore
  • Web
• From WebSite
• Cross device Type (iOS <-> Android)

App Tracking

User Behaviour Tracking

• GA
• GA for Firebase
• Fabric
• Facebook
• Analytica
• Sol

Performance Tracking

• Crashlytics
• ANR