Contact via Todpunk everywhere
CEO of PhoneJanitor.com
Two related but not similar ideas that the candidate should be exposed to:
- They might not know either, or only know one, that's fine.
- They will likely either explain separately or discuss the lack of relationship between the two. HOW they do so is more important.
Get a topic that is rather broad but still defined.
- If they can keep it short and clear, this is best.
- If they explain they don't know, ask them how they'd learn.
- If they're really long, they might just be nervous, or they might be filling the air hoping nobody notices, look for clues.
You are hiring a vendor. Invite them to explain why their services are better than the competition. In tech this is less commonly done well, but this should still be something they can answer. If they don't know the industry and their competition, they are a higher risk of being a flop. They may be fine, but look deep.
Nobody actually cares about your company (most likely)
They should still have an idea about the position.
You google-stalked them in prep, didn't you?