FRONT-END DEVELOPER
HOSTED BY FACEBOOK, GOOGLE, APPLE
BASICALLY, STRIPPED DOWN HTML
GIVEN PRIORITY IN RESULTS
INSANELY FAST
LESS CONTROL OVER VISUAL DISPLAY
(proprietary information, please do not share)
SMS OPEN RATES ARE MORE THAN 99%.
MORE THAN 90% READ IN 3 MINUTES
RESPONSE RATES 43% IN 15 MINUTES
HAVING EMAIL + SMS CONVERTS 3.9X'S MORE LIKELY
CREDITS
https://www.ampproject.org/
https://www.tatango.com/blog/dual-subscribers-3-9x-more-likely-to-purchase/
https://www.tatango.com/blog/78-of-consumers-believe-sms-is-fastest-way-to-reach-them/
https://www.viget.com/articles/native-or-not-the-untapped-power-of-web-apps
https://www.viget.com/articles/state-of-the-web-2016
https://www.viget.com/articles/your-guide-to-mobile-publishing-formats-amp-facebook-instant-articles-and-apple-news
https://www.viget.com/articles/your-guide-to-mobile-publishing-formats-amp-facebook-instant-articles-and-apple-news
https://blog.firstclickdigital.co.uk/search-engine-optimisation-2/5-key-facts-about-google-amp-project/
http://jambells.com/
https://thenextweb.com/insider/2015/06/23/the-psychology-of-emojis/#.tnw_m7vgl3rr%23.tnw_9u8ricew#.tnw_3s0wg5xu#.tnw_tuc5zpch