HOSTED BY FACEBOOK, GOOGLE, APPLE

BASICALLY, STRIPPED DOWN HTML

GIVEN PRIORITY IN RESULTS

INSANELY FAST

LESS CONTROL OVER VISUAL DISPLAY

SOMETHING

AS A

SERVICE

(SECURITY CONTINUED)

(proprietary information, please do not share)

CLIENT-SIDE

APPS

HIGHLY INTERACTIVE WEBSITE OR APP

LOW-HANGING FRUIT

MUCH FASTER SITES

“MOBILE FRIENDLY” BY GOOGLE

CONSISTENT EXPERIENCE ACROSS PLATFORMS

STAND OUT FROM THE CROWD

PHONE TECHNOLOGY AND HARDWARE

ARE AWESOME

GEOLOCATION

ACCELEROMETER AND GYROSCOPE

TOUCH GESTURES

WEBAUDIO API

WEBSOCKETS

RUN AS HOME SCREEN APPS

OFFLINE MODES

PUSH NOTIFICATIONS

CAMERA ACCESS

SMS OPEN RATES ARE MORE THAN 99%.

MORE THAN 90% READ IN 3 MINUTES

RESPONSE RATES 43% IN 15 MINUTES

HAVING EMAIL + SMS CONVERTS 3.9X'S MORE LIKELY

FOCUS ON MOBILE STRATEGY

DOING COOL STUFF ISN’T AS HARD AS IT USED TO BE

SERVICES EXIST TO MAKE BUILDING WEBSITES BETTER

STRATEGY IS THE HARD, NOT “IS THIS TECHNICALLY POSSIBLE”

THE

END

QUESTIONS?

CREDITS

https://www.ampproject.org/

https://www.tatango.com/blog/dual-subscribers-3-9x-more-likely-to-purchase/

https://www.tatango.com/blog/78-of-consumers-believe-sms-is-fastest-way-to-reach-them/

https://www.viget.com/articles/native-or-not-the-untapped-power-of-web-apps

https://www.viget.com/articles/state-of-the-web-2016

https://www.viget.com/articles/your-guide-to-mobile-publishing-formats-amp-facebook-instant-articles-and-apple-news

https://www.viget.com/articles/your-guide-to-mobile-publishing-formats-amp-facebook-instant-articles-and-apple-news

https://blog.firstclickdigital.co.uk/search-engine-optimisation-2/5-key-facts-about-google-amp-project/

http://jambells.com/

https://thenextweb.com/insider/2015/06/23/the-psychology-of-emojis/#.tnw_m7vgl3rr%23.tnw_9u8ricew#.tnw_3s0wg5xu#.tnw_tuc5zpch

THE STATE OF THE WEB