Google Analytics
And what we are doing wrong
Disclaimer
I am a n00b and have only just learned most of this stuff
Settings
Annotations
What should be annotated?
Major Marketing Campaigns
Major Changes (end of a large PPC?)
Development Changes (we are on it)
Anything you feel is relevant
Segments
Calculated Metrics
What are they?
Derived metrics from standard / custom metrics
Avg. User Duration
{{Session Duration}} / {{Users}}
Revenue per User
{{Revenue}} / {{Users}}
Cost per Brochure Download
{{Adwords Cost}} / {{Brochure Downloads}}
Used on Custom reports / Dashboards
Attribution Models
What are Attribution Models
How you define what channel receives "the win"
First, Last, Linear, Time Decay are all standard attribution models
Last Attribution is the
default
Default
Conversion Time
Cheers / Questions
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