TYLER RICHARDS // CAHLAN SHARP

FROM SEATTLE
BYU GRAD
MARRIED W/ 1 LITTLE GIRL
A PASSION FOR ART, BUSINESS AND CODE WHICH STARTED IN ELEMENTARY ART CLASS

FROM NEVADA
SOFTWARE ENGINEER
MARRIED W/ 4 KIDS
A PASSION FOR TECHNOLOGY & EDUCATION

3.5 YEARS RUNNING

BOOTSTRAPPED

OVER 1000 GRADUATES

TOP CODING SCHOOL IN USA

ACQUIRED IN MAY 2016 FOR $20M

TYLER

STARTUP MARKETING

CAHLAN

AN ENTREPRENEUR IN TECH

WHAT IS THE KEY TO ANY BUSINESS?

ATTRACTING HUMANS!

(creating value)

ATTRACTING HUMANS 101

Startup Marketing = doing alot with little resources

SCALABLE / REPEATABLE / PREDICTABLE

Speak to customers & define messaging before you market

the mom test

my friend has this...

SOME RULES BEFORE YOU START

Speak to customers & define messaging before you market
Investigate & map channels / easiest - hardest

growth risk meter

do you have access to an email list?

do you have an influencer friend?

SOME RULES BEFORE YOU START

Speak to customers & define messaging before you market
Investigate & map channels easiest - hardest
Set S.M.A.R.T. goals

Specific

Measurable

Achievable

Relevant

Time-based

SOME RULES BEFORE YOU START

Speak to customers & define messaging before you market
Investigate & map channels easiest - hardest
Set S.M.A.R.T. goals
Read the basics for your channel(s) on growthhackers.com

SOME RULES BEFORE YOU START

Speak to customers & define messaging before you market
Investigate & map channels easiest - hardest
Set S.M.A.R.T. goals
Read the basics for your channel(s) on growthhackers.com
Don’t sweat the small things

dont worry about buttons

clicks or application design

just create a landing page and get signups

get traffic first

SOME RULES BEFORE YOU START

Speak to customers & define messaging before you market
Investigate & map channels easiest - hardest
Set S.M.A.R.T. goals
Read the basics for your channel(s) on growthhackers.com
Don’t sweat the small things
Be a mixture of a mad man & a math man

SOME RULES BEFORE YOU START

Speak to customers & define messaging before you market
Investigate & map channels easiest - hardest
Set S.M.A.R.T. goals
Read the basics for your channel(s) on growthhackers.com
Don’t sweat the small things
Be a mixture of a mad man & a math man
Pour more resources into the one(s) that work

Look at the few channels you have running right now and use the few resources you have on whats working currently!!

SOME RULES BEFORE YOU START

Speak to customers & define messaging before you market
Investigate & map channels easiest - hardest
Set S.M.A.R.T. goals
Read the basics for your channel(s) on growthhackers.com
Don’t sweat the small things
Be a mixture of mad men & math men
Pour more resources into the one(s) that work
RINSE AND REPEAT

Then do it again. Because you probably missed something.

SOME RULES BEFORE YOU START

SOME TOOLS

Clarity.fm

startup advice from world class experts

SOME TOOLS

emailhunter.co

find anyones email address in seconds

SOME TOOLS

mandrill.com

auto email drip campaigns

SOME TOOLS

austenallred.com/book/

learn how to growth hackily use social media

SOME TOOLS

charlieapp.com

combs through a bunch of online profiles and data to give you a 1-page on any person in the world.

SOME TOOLS

welcome to the internet

a facebook page that shares the most viral content that you can manipulate (photos / cartoons / memes)

SOME TOOLS

snip.ly

smart links for sharing

SOME TOOLS

messagesumo.com

get linkedin contact information while you sleep :)

SOME TOOLS

hootsuite.com

automatic social posting

SOME TOOLS

adroll.com

easy and concierge ad retargeting

SOME TOOLS

tweepi

it will get you twitter followers

SOME TOOLS

boomerang

send emails later

SOME TOOLS

similarweb.com

spy on all of your competitors

YOU NEED TO KEEP EVOLVING

STARTUP VS. LATER STAGE

TYLER

STARTUP MARKETING

CAHLAN

AN ENTREPRENEUR IN TECH

5 TIPS ON GETTING STARTED

AS A TECH ENTREPRENEUR

LEARN A NEW LANGUAGE

HTML/CSS

JAVASCRIPT

PYTHON or PHP or RUBY or ETC

BUILD THE RIGHT TEAM

BRAINS

TALENT

EXPERIENCE

PRODUCT TECHNOLOGY NEED

LEARN TO WALK BEFORE YOU RUN

TOO MUCH TOO FAST

SOLVE THE RIGHT PROBLEMS

BUILD FOR GROWTH

GROWTH HACKING

MELTING SERVERS

ONE PIECE AT A TIME

TALENT TALENT TALENT

CULTURE AS DNA

ONBOARDING

DEVELOPING

RETAINING

ANY QUESTIONS?