Websites that break the rules & reciprocity
MTM1532
Tiffany Tse
tset@algonquincollege.com
Websites that break the Rules
Activate Drink
Go To China
ordered list
USC Cinematic Arts
Oxide Interactive
Why Do We Click?
Reciprocity
Social psychology
Reciprocity refers to responding to an action with another action.
Social PSYCHOLOGY
... a positive action with another positive action ...
Social Psychology
... a negative action with another negative action ...
Reciprocity
Is not an automatic response.
Reciprocity
To Trigger Indebtedness
Reciprocity
Take time to reciprocate.
Title
Reciprocity
Response is usually of a higher value.
Case Study
Kunz Wolcott, 1976
Case Study
Regan, 1971
Reciprocity
Only works when there are no strings attached.
Free Shipping with orders over $50
vs.
FREE SHIPPING
Rewards vs. Reciprocity
Fill out a form for a free lesson!
or
Free lesson , and at the end the subject is asked to fill out a form.
Rewards vs. Reciprocity
People were more likely to fill out the form
200% , when asked after given a free lesson, rather than before.