Usability
MTM1538
Tiffany Tse
tset@algonquincollege.com
What is usability?
It's as simple as whether or not your website is easy to use.
Predevelopment
we explore websites
click instead of read
We are in a hurry
We just want the information we came for
Don't make me think
Steve Krug
What makes us think?
Names of things
Obvious to Everybody
vs.
Truly Obscure
The f pattern
Web users are impatient
Instant Gratification.
Users don't make optimal choices
Satisfice
Economist Herbert Simon coined the term “satisfice”
(a cross between satisfying and sufficing)
As soon as users find a link that seems like it might lead to the goal, there is a very good chance that it will be immediately clicked.
Users won’t bother to look at the whole web page,
and then try to choose the best option.