BRANDed
What is BRAND?
BRAND is Feeling
BRAND is Emotion
BRAND is Experience
What is Important?
Your Story
Your Audience
Your Customer
Your Competition
&
Substitutions
Your Assets
Your Location
&
Your Destination
Your Story
What do Great Brands Have in Common?
Creativity
Consistency
Command
Culture
What Can I Do?
Outline Your Story
Wow us With Why
Make Your Audience Feel What You Want Them To Feel
Be Like a Tree
BRANDed
Ty Mulholland
@tymulholland
ty@wild.land