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History has shown that Marvel's recent success can quickly come to an end if they are not vigilant about their image. We hope to demonstrate that if Marvel does not takes steps to diversify characters in it's cinematic universe, it can damage their brand.

History

Why the Bubble?

Price Speculation and Excessive gimics
- Limited editions sold at massive markups
Cheap plots and poor writing
- "Spider-Man was a clone all along, never existed, none of his stories [were] real"

Comic Book Bubble Peak

Crash

It was free, giveaway issue...

Fantastic Four Comic Books Sales

Case

Marvel Case: Problems

Fear that Marvel has placed 100% dependency on their use of their most known superhero (Spiderman) for the continued success
of their company.
Taking a risk of possibly capitalizing on the lesser known superheroes such as Namor, Ghost Rider, Iron Man, Punisher and The Fantastic Four.
Taking a risk of moving outside their current business model into more capital intensive activities.

Marvel Case: Remedies

Continue to capitalize on the success and possible continued success of Spider-Man
Marvel could shift focus to a new line of characters that may be currently unknown, this however will be more capital intensive
Invest more capital in order to take ownership and develop more lines of businesses

How long will Spiderman last?

Move to other characters?

Current

Marvel has many sources of revenue:

Merchandise
Comic Books
Video Content

Merchandise

March 2015 Marvel Take Lead in Comics
Units and Dollar Shares

Readership

Trends in Gender

Trends in Orientation

The Power of the Force!!!
"Princess Leia" Leads
Marvel to Take 9 of March's Top Ten Sales

Joseph Phillip Illidge is a public speaker on the subjects of race, comics, and the corporate politics of diversity.
Co founder and Head Writer for Verge Entertainment