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History has shown that Marvel's recent success can quickly come to an end if they are not vigilant about their image. We hope to demonstrate that if Marvel does not takes steps to diversify characters in it's cinematic universe, it can damage their brand.
History
Why the Bubble?
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Price Speculation and Excessive gimics
- Limited editions sold at massive markups
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Cheap plots and poor writing
- "Spider-Man was a clone all along, never existed, none of his stories [were] real"
Comic Book Bubble Peak
Crash
It was free, giveaway issue...
Fantastic Four Comic Books Sales
Case
Marvel Case: Problems
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Fear that Marvel has placed 100% dependency on their use of their most known superhero (Spiderman) for the continued success
of their company. -
Taking a risk of possibly capitalizing on the lesser known superheroes such as Namor, Ghost Rider, Iron Man, Punisher and The Fantastic Four.
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Taking a risk of moving outside their current business model into more capital intensive activities.
Marvel Case: Remedies
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Continue to capitalize on the success and possible continued success of Spider-Man
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Marvel could shift focus to a new line of characters that may be currently unknown, this however will be more capital intensive
- Invest more capital in order to take ownership and develop more lines of businesses
How long will Spiderman last?
Move to other characters?
Current
Marvel has many sources of revenue:
- Merchandise
- Comic Books
- Video Content
Merchandise
March 2015 Marvel Take Lead in Comics
Units and Dollar Shares
Readership
Trends in Gender
Trends in Orientation
The Power of the Force!!!
"Princess Leia" Leads
Marvel to Take 9 of March's Top Ten Sales
Joseph Phillip Illidge is a public speaker on the subjects of race, comics, and the corporate politics of diversity.
Co founder and Head Writer for Verge Entertainment
Future
NEW: Multiple Segment Specialization
Current Market Persona
Liam
Ideal Personas and Competitor's Strategy
New Strategy
New Strategy
New Strategy
New Strategy
New Strategy
New Strategy
