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History has shown that Marvel's recent success can quickly come to a an end if they are not vigilant about their image. We hope to demonstrate that if Marvel does not takes steps to diversify characters in it's cinematic universe, it can damage their brand.

History

Why the Bubble?

  • Bad Art
  • Cheap plots and poor writing
    • "Spider-Man was a clone all along, never existed, none of his stories real" 
  •  Excessive gimics
    • ​Limited editions sold at massive markups

Comic Book Bubble Peak

Crash

It was free...

Case

Marvel Case: Problems

  • Fear that Marvel has placed 100% dependency on their use of their most known superhero (Spiderman) for the continued success 
    of their company. 

  • Taking a risk of possibly capitalizing on the lesser known superheroes such as Namor, Ghost Rider, Iron Man, Punisher and The Fantastic Four.

  •  Taking a risk of moving outside their current business model into more capital intensive activities.

Marvel Case: Remedies

  • Continue to capitalize on the success and possible continued success of Spider-Man

  • Marvel could shift focus to a new line of characters that may be currently unknown, this however will more capital intensive.

  • Invest more capital in order to take ownership and develop more lines of businesses

  1. How long will spiderman last?

  1. Move to other characters?

Current

Marvel, like Disney, has many sources of revenue:

  • Toy
  • Series
    • Netflix
    • Traditional
  • Comics
  • Movies

Toy

Comics

Future

Current Market Persona

Liam 

GOALS

  • How long can Marvel enjoy the success of Spider-Man?
  • Should Marvel focus on its core heroes or introduce its lesser known heroes?
  • What are the rewards worth the risks for moving into the movie content production and distribution as a primary revenue to the forefront of their marketing? Do we have a preference of internet or video games as a focus instead?
  • Keep in mind they want consumers to talk about Marvel the way they talk about a conglomerate like Disney.

 

Ideal Personas and Competitor's Strategy

New Strategy

New Strategy

New Strategy

New Strategy

New Strategy

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