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“Frankly some women’s bodies just actually don’t work for [wearing Lululemon pants]… it’s really about the rubbing through the thighs, how much pressure is there over a period of time, how much they use it”
Mediocrity is doing an ‘okay job,’ having a relationship that ‘works,’ being just ‘a little’ overweight, or having a job that ‘pays the bills.’ … Most people live in a state of mediocrity. Mediocrity is as close to the bottom as it is the top
Breast cancer also came into prominence in the 1990’s. I suggest this was due to the number of cigarette-smoking Power Women who were on the pill (initial concentrations of hormones in the pill were very high) and taking on the stress previously left to men in the working world
The reason the Japanese liked [my former skateboard brand, ‘Homeless’] was because it had an L in it and a Japanese marketing firm wouldn’t come up with a brand name with an L in it. L is not in their vocabulary. It’s a tough pronunciation for them. So I thought, next time I have a company, I’ll make a name with three Ls and see if I can get three times the money. It’s kind of exotic for them. I was playing with Ls and I came up with Lululemon. It’s funny to watch them try to say it
Demographics
Geographics
Behaviorgraphics
Swift
Luxtreme
Silverescent
Luon
Natural Blends
Mesh & Liners
Male Customer
Not just function and durability but comfort and fashionable
“Taking it to the Streets”
Growing Athletic Cults:
Triathletes and Ultra-marathoners
“Goal Oriented, Intense
with Fierce Loyalty”
Triathalon:
A holistic approach to fitness and goal setting
GETTING INVOLVED
OVER TWO THIRDS
WELCOMING NEWCOMERS
SEEN THE LIGHT
•Average Age 38
•59.6% Male
•39.5% Female participants
•Triathlete average income is $126K
•Record High USA Tri Membership Growth of 5x in 2013
•2,262,000 Traditional/Road participants in the US in 2013
increased spending...
Expand Three Phase Collection
Add Mens’ Stores
Multi-Media Partners/Channels
Expand Triathelete Product Lines
Other Branding Approaches
Strategic Plan: Expanding Markets
...maybe if it looked like this...
That bottle looks scary...
Using the 'Smart Waterbottle' as an example....
Lululemon can unite small Integrated technology companies who target weathly casual and dedicated athletes by provide a unified customer expierence with a common brand touchstone app. Lisencing, co-Branding, 'White label' and 'Blind Consortium'- like deals are possible.
The small companies benifit from the established lulu brand and compatibility with thier app.
Lululemon benifits by adding integrated technology products to thier catalog.
Both benifit from the data collected.