Cultural Care in Mexico
Title Text
- 128 million
- 16-17 million are age eligible to be AP
- 32 States
Title Text
- -1000
- 16 cities
- 80 leads per day
Characteristics
- Family oriented
- Avoid confrontation
- Affective and warm
- Hard working
- Desire to be independent*
- Creative
- Household knowledge*
- traditions & culture
- solid childcare experience
Interesting facts
Girls from the North of Mexico are more outspoken and traditional. Used to American lifestyle.
Girls from the South are more introvert and will generally not involve parents nor speak up when something bothers them.
Girls from Central Mexico are more outgoing, attached to their parents and generally better English level.
Many girls know how to drive way before they get their drivers license.
Some of them do have IQ experience but decide not to present references.
We are focusing on nice millennial APs that have more than 500 hours exp.
Challenges
- Country size vs. where we recruit
- Mexican mindset (i.e: gap year)
- APs need to be pushed
- Not proactive enough
- family involved in their process
- In city recruitment leaders (Mexico)
Matchin process
- Not logging in
- Not being super responsive
- Picky by region or amount of kids without talking to the HF
What makes them unique?
- cheerful
- energetic
- hardworking
- family oriented
- caring and warm
- culturally rich
- experienced
- South Mexican girls know how to swim and have most of the IQ experience
- Central Mexican girls speak more than one foreign language and have other type of preparation (dancing, teaching, cooking professionally)
- Girls in the North might have experience driving on snowing conditions.