Reach Report

• 48.3% Post Reach increase 

• 28.5% Page Reach increase

​              (4/1-4/16 compared to 3/15-3/31)

Traffic Report

Top Posts (By Reach)

Key Insights

• Covered unique angles to trending stories
• Short, tight copy + compelling images
• Use of vernacular voice in all copy elements (Hed, Dek, Facebook copy
• Comments, shares > Likes

Top Posts (By Reach)

Key Insights

• Covered unique angles to trending stories
• Short, tight copy + compelling images
• Use of vernacular voice in all copy elements (Hed, Dek, Facebook copy
• Comments, shares > Likes

Weakest Posts (By Reach)

Key Insights

• Stories were not that interesting on their own
• Not our core celebrities
• Copy was slightly more conceptual

Top Posts (By Traffic)

• Kardashians in Armenia: 38,916 sessions
• Emma Stone and Andrew Garfield: 30,850 sessions
• Kylie Jenner and Amber Rose: 3,980

Weakest Posts (By Traffic)

• Taylor Swift: 116 sessions
• KUTK Recap: 116 sessions
• Amber Rose video: 113 sessions