BRAND IDENTITY PRESENTATION
Shandy Media was created
for a connected generation
Relaunching our brand for a generation that's Obsessed with Everything
Shandy Media Introduces
Tagline: Obsessed with Everything
Obsev.com
Website Categories
Video Series
Our Audience is
- Dominated by 17-24 year olds across all brands
- Prominently Female and 17-24 for Hollyscoop and ModaMob with more male users among TheFumble and TheSavory
- Regional, Urban - 80% NYC & LA
- Has an intimate relationship with their phone, lives on Instagram, Digital TV, Gaming
Audience Attributes
- More brand loyal than any generation, ranking Apple and Netflix among top brands
- Follows and is inspired by Lifestyle brands such as Refinery29
- Does not subscribe to Cable TV and prefers shows not on traditional TV (HBO GO, Torrents, Hulu Plus, Netflix)
- Top Shows: Girls, Game of Thrones, House of Cards, Breaking Bad, Orange is the new black
Source: Verizon and MTV Millennial Report 2014, Intern Focus Group
We will provide your daily fix and ensure you are in the know
We aspire to be
- A Cultural Phenomenon
- A verb, "I'm obsev with"
- Original
- First
How are we different? Aspirational Brand Attributes
- Access
- A Curator and Original
- Authentic
Brand Personality
- We are...Obsessed
- Addicted
- Makes a statement
- Enthusiastic
- Authentic
- Original
- Accessible
- Honest
Color Inspiration
- Bright, relevant to the stars we cover who we put in the spotlight
- Palette should be vibrant but clean
Color Inspiration
- Distinct
- Memorable
- Unique
Our New Web Design
Should hook our audience in with engaging and fast-performing article and gallery pages
Inspirations Include
- The EliteDaily.com homepage and overall experience that sucks you in
- The slick design and beauty of TheCoveteur.com Navigation
- The HollywoodLife.com Photo Gallery that sucks you in
- The Vice.com Navigation which balances Channels and Series
Obsessed with Everything