Nintendo

Lisa Maldonado

Nintendo Co., Ltd.

Multi-nation consumer electronic and video game company based in Kyoto, Japan

Background

• Originally a card company formed in 1889

Hanafuda Cards

Background

• Started creating toys in 1966

Ultra Hand

Ultra Machine

Background

• Ventured into the video game industry in 1974

Magnavox Odyssey Console

EVR Race Arcade Game

Background

• Began creating their own video game hardware in 1979

Game and Watch Handheld Game

Family Computer (JP)
Nintendo Entertainment System (USA)

Video Game Focus

• After success with Game and Watch and the NES Nintendo began producing more video game products

Products Available Today

Target Audience

• Initial target audience was mainly younger males and families

Target Audience

• In the 2000's they generalized their products to reach females and older audiences (i.e. Nintendo DS, Wii)

Target Audience

• Attempting to retain older audiences through "nostalgia" products, more complex games, and 3rd party games
• Current core audience is younger children and teenagers, while offering options for older players

Competition

• Companies that develop consoles (i.e. Sony, Microsoft)
• Other game developers (less so now)
• Mobile devices/games, but they are moving in this direction (i.e. Pokemon Go, Super Mario Run)