Webmaster

A webmaster (from web and master), also called a web architect, web developer, site author, website administrator, or website coordinator is a person responsible for maintaining one or many websites.

https://en.wikipedia.org/wiki/Webmaster

Roles

Web design
Programming (Development)
Choosing hosting options
Server maintenance
Site maintenance
Troubleshooting
Site update
SEO (Search Engine Optimization)
Marketing
Social Media Management

Web design and development

What you just did.

Design is not the same as programming

Design has to do with the visual language and functionality of the website

Designer / Developer

Programmer / coder

Designer

Programmer / coder

Web design and development

Using a CMS (Content Management System)

What is an example of a CMS?

CMS

It has a back-end and a front-end

The front-end is what the public sees

The back-end is what the webmaster sees

Front-end

Back-end

Roles

Web design
Programming (Development)
Choosing hosting options
Server maintenance
Site maintenance
Troubleshooting
Site update
SEO (Search Engine Optimization)
Marketing
Social Media Management

Programming

HTML
CSS
Javascript
- Jquery
- Jquery UI
PHP
SQL
Ruby
Python

Roles

Web design
Programming (Development)
Choosing hosting options
Server maintenance
Site maintenance
Troubleshooting
Site update
SEO (Search Engine Optimization)
Marketing
Social Media Management

Website Hosting

To host a website you need a server that is connected to the internet with a public IP.
A hosting service will rent you a server or a directory in a server
- Dedicated server ($1000s)
- Shared server ($100s)
- Virtual Server (somewhere in the middle)
- what you pay for:
  - disk space
  - traffic (bandwidth)
  - Processing power
What are some hosting options?

Roles

Web design
Programming (Development)
Choosing hosting options
Server maintenance
Site maintenance
Troubleshooting
Site update
SEO (Search Engine Optimization)
Marketing
Social Media Management

Server Maintinance

Linux
ssh connection

Server Maintinance

What's installed on a server?

Operating system
Apache (web server)
SQL (Database)
PHP (connects database with page)
Files
- all your code (html pages, css pages)
- images
if needed:
- Ruby
- Python

Roles

Web design
Programming (Development)
Choosing hosting options
Server maintenance
Site maintenance
Troubleshooting
Site update
SEO (Search Engine Optimization)
Marketing
Social Media Management

Site Maintenance

changes to front-end
changes in layout
- usually requires editing HTML and CSS

Roles

Web design
Programming (Development)
Choosing hosting options
Server maintenance
Site maintenance
Troubleshooting
Site update
SEO (Search Engine Optimization)
Marketing
Social Media Management

Troubleshooting

Probably the most difficult part of the job
If there is a problem (and there always is a problem) the web master needs to find the cause and fix it.
Requires reading code, configuration files, logs, etc.
It is also the most fun part of the job if you like solving problems.

Roles

Web design
Programming (Development)
Choosing hosting options
Server maintenance
Site maintenance
Troubleshooting
Site update
SEO (Search Engine Optimization)
Marketing
Social Media Management

Site Updates

updating content.

creating pages.

adding sections.

Roles

Web design
Programming (Development)
Choosing hosting options
Server maintenance
Site maintenance
Troubleshooting
Site update
SEO (Search Engine Optimization)
Marketing
Social Media Management

SEO

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.