Wei-Jung HO
921180329
/MVP/
ENERGY
DETECTIVE
E+
Social Venture
2018/12/17
Outline
- Recall
- Problem
- Value proposition
- Customers?
- Persona
- TA's quadrant map
- MVP
- Website demo
PROBLEM
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In developed countries, buildings account for 20–40% of total energy use (Guy R. Newsham, 2009)
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Energy use also contributes GHGs to the atmosphere, almost 41% total in energy and building sector (IPCC AR4, 2007)
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To reduce the emission, buildings need to use less energy in both their construction and operation, while still providing a satisfactory indoor environment for their occupants.
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WHY?
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To support energy management and identify opportunities for additional energy savings by the methodology. (Energy Detective Guideline)
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Gaps between designed & actual performance
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Factors:
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flaws in energy modeling
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occupants’ behavior without awareness
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lack of coordination during the transition from construction to operations
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VALUE
PROPOSITION
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Saving Energy in Smart Way,
Not Emotional One.
PERSONA
Let yourself, and the whole family freely use electricity instead of care
the price.
Mr.A
PERSONA
People who just keep their points and manage their own electricity usage.
Mr.B
PERSONA
People who save electricity for the whole family to while avoiding affecting family life.
Ms.C
PERSONA
People who continue to do the existing effortless energy saving method.
Mrs.D
PERSONA
People who use effective ways to save electricity and even avoid to use it to protect the environment.
Mr.E
Which kind of energy user are you?
knowledge
attitude
