Title Text

Eliza Ankra

Jayde Morgan

Kristina Foster

Lina Kunigiskyte

Nour Zedek

Victoria Chen

AIM

Our idea provides value to ASOS because it offers a physical presence for the customer to engage with the brand at an event where the target audience is already attending and to raise awareness for the ASOS recycled denim range. It creates an opportunity to enhance their social media presence. This exposure will generate an increase in ASOS recycled denim sales. We are also sourcing materials for the range at a minimal cost. In addition, it helps ASOS to reach their sustainability targets by 2025.

Our idea provides value to the customers because it provides a free interactive experience with the chance to get something of benefit to them at the event that they are already attending. Provides the chance to interact with influencers and share their experience on social media. They will be apart of an initiative that contributes to the circular economy in a way that is fun and engaging.